Using reports to market a rebrand

Using reports to market a rebrand

As a digital marketer, you’ll already know the importance of reports to help stay on top of your marketing strategy. They keep your clients in the loop about what’s working, what isn’t and what there could be more of.

But what if your client has decided to rebrand? A rebrand can make or break a business, especially if the original brand is already well established. Look at Facebook, for example. Rebranding the entire company, including the name change to Meta, would have taken a lot of carefully thought out planning.

If you want the strategy you’ve created to be effective, marketing reports are the best place to start and finish.

Let’s take a look at how you can use marketing reports to market your client’s rebrand.

What’s getting engagement…

…with the current branding?

A brand might be changing, but that doesn’t always mean a complete overhaul. Especially if the product or service being offered is staying the same.

Reports on the current branding will tell you what’s getting engagement already. What do customers like? What do they respond to? Which social media or marketing platforms are they engaging with the most? What kind of content is getting the most positive response?

You’ll be able to use your reports to gather this kind of data for your clients. They can then apply what you find to their rebranding.

A rebrand can be tricky to get right, and you don’t want to put your audience off entirely. Planning based on what’s already working is key. Your reports will inform your clients’ next steps.

What’s getting engagement…

…with the rebrand teasers?

A common strategy is to release teasers before the big rebrand launch. It’s a great way of putting feelers out there and seeing how an audience might respond when the launch does happen.

Your reports will tell you if the audience is engaged with the content your client is putting out. They can then use what you find from your reports to inform their decisions about the big launch later down the line.

Having the full picture

Marketing for a rebrand takes a lot of planning, and a lot of information. You’re collecting data from various platforms, different social media sites, email campaigns, website reach. If you don’t keep on top of that information, it can look like chaos very quickly.

A good marketing reporting software will let you keep all of the data in one place. Compare and contrast from across different platforms without risk of missing or losing information along the way. You save time, minimise risk and get a clear picture to make sure your client’s rebrand goes as well as possible.

Using Coact for your marketing reports

With Coact, that’s exactly what you get. And just as brands need a refresh from time to time, we regularly evaluate and update our integrations so we’re staying ahead of the game too.

To find out more about working with us, get in touch today.