Coact’s Ultimate Guide to Digital Marketing Reporting

What is a digital marketing report

At its core, a digital marketing report helps you keep track of the performance of your company’s social media platforms, website, SEO and ads.

Why is digital marketing reporting so important?

The key insights on your reports are what later advise goal setting, KPIs and engagement targets. They also identify areas for improvement too. 

It’s about inspiring and taking action, so that your client’s digital marketing performance gets better every time, after every report.

What should be included in a digital marketing report?

A digital marketing report should contain all of your clients’ business statistics – broken down and shown in metrics, charts and tables. These figures are a representation of their overall marketing performance across their platforms. 

These insights are really helpful, and enable you to make informed decisions for how you can improve and progress your client’s digital marketing performance. 

What are the different types of reports in digital marketing?

At Coact, we’ve got nine different types of digital marketing reports under our belt. Take a look:

Bing Ads report

Bing Ads reports are ideal for any agency or marketing team looking for fast and accurate performance reporting on any Bing ads account.

eCommerce report

Precise eCommerce performance data reporting across paid search, social and Google Shopping, and best performing products included with this eCommerce report.

Facebook ads report

Stay in control of your content performance with Coact’s efficient on-click Facebook ads report template.

Facebook and Instagram report

Our combined Facebook and Instagram template gives exact detail on organic social performance, including KPIs.

Google ads report

Remove the headache of monitoring your company’s Google ads performance with Coact’s seamless all-in-one report Google Adwords template. 

Google analytics

Keep track of your company’s performance goals with Coact’s efficient and speedy all-in-one Google analytics report.

Google search console report

Receive a customisable report on your company’s Google search console, with the option to track everything from organic SEO to query performance.

LinkedIn ads report

Track your company’s LinkedIn accounts performance with speed and accuracy on your side. With Coact’s LinkedIn ads report, you can track it all, in just one-click.

Website and SEO report

Our website and SEO reports have all the right tools, all in one place. So your company can track performance efficiency and with ease.

How should you structure a digital marketing report?

For a detailed and insightful digital marketing report, we recommend a structure like this:

A summary

This should be first. A summary is a brief overview of the analytics in your report. It’s really useful, as it’s good to see your marketing performance in a couple of sentences for a specific period.

List of future goals and objectives

Listing future objectives adds context to your reports, ensuring everyone understands why you’re doing what you’re doing going forward.

This is especially true if a client’s analytics have declined over recent months. You’re instantly showing them how you plan to improve.

Performance analysis table across all channels

A table full of your performance metrics across all channels can provide a detailed overview, without things becoming too complicated and overwhelming.

Adding a dated element can take your report monitoring to the next level too. This enables you to see which channels are performing consistently at certain times, and which aren’t doing so great. 

Comparing metrics has never been so simple. And ultimately, less of a headache.

Glossary of key terms

The best digital marketing reports are written in an accessible way without an overwhelming amount of technical jargon. However, sometimes these words can be difficult to avoid. 

For those who are well-versed in marketing terminology, a glossary of key terms might seem unnecessary. But not everyone who reads marketing reports will have the same know-how that you do. That’s why it’s useful to include a glossary of key terms.

How often should you create digital marketing reports?

There’s no right or wrong answer to this. It heavily depends on the reporting requirements you have.

However, if you find yourself reporting too much, you’re at risk of creating feedback that isn’t as meaningful. Your goals and metrics will become unclear, and harder to attain.

And if you don’t report enough, you could be missing out on vital opportunities to improve your strategies and reach your goals. 

A good basis to start at is monthly reporting. It keeps things manageable and simple, and easy to follow.

The biggest challenges to building a digital marketing report

Although digital marketing reports are a big component to marketing success, sometimes they can be hard to build. This is especially true for agency marketing reporting.

Communicating data clearly between you and your clients can be a tricky task. You’ll never be short of metrics or analytics, but filtering out what’s relevant for feedback can become confusing. 

Things become more challenging when data is so commonly disconnected between marketing tools. Swapping between software can make the whole process a bigger hassle, and harder to understand.

Coact’s tips to create the best marketing reports

Keep things relevant and your client in mind

Whether it’s metrics, analytics, or KPIs, you and your team act as communicators, feeding back the right information.

It’s why keeping your clients in mind is essential. 

Digital marketing reporting is a personal experience, so reports should be personalised to each and every client. Rather than always offering the same template, think carefully about what your client needs, as everyone has different requirements.

Your first port of call should be asking for your clients’ opinions. What are their goals? What sort of level of engagement are they wanting to see? What’s the most important goal?

There are so many different metrics you can measure, so this will help keep things focussed and relevant, whilst saving you a lot of time too.

Show how you’re positively impacting goals

Clients will generally use marketing to see big returns, and ultimately, make money.

Showing value in your digital marketing reporting is what’ll keep your clients coming back for more.

Measuring return on investment (ROI) and return on ad spend (ROAS) are good ways of impressing all the right people, and keeping them coming back for more.  

These analytics are what drive all important decision-making, optimising digital marketing performance and engagement across multiple channels.

Stay organised, automate where you can

If one of your biggest reporting headaches is how time consuming it can be, we really recommend implementing an automated feature to your digital marketing reports.

By automating the process, you’re freeing up time. Repetitive tasks are immediately eliminated, so you can focus on the real important stuff: enhancing marketing performance, the job at hand.

How can Coact help build my dream digital marketing report?

At Coact, we’ve got every integration, feature, and template covered for all your reporting needs, not to mention the expertise to go with it. 

We know how much of a headache digital marketing reporting can be. Which is why our software is designed as an all-in-one platform to save your organisation time, and resources.

Feeling a little lost? Book a demo with us, and we’ll guide you through the whole thing.

Kick back, relax. We’ll do the rest.