Summer might be over, but the autumn and winter months are full of events that marketers need to prepare for. Halloween, Christmas, and of course, the notorious Black Friday.
Good marketing doesn’t happen without good reports; these matter when it comes to optimising your marketing strategies.
It shows you what’s working and what isn’t
You’ll never have a proper idea of what’s working and what isn’t if you don’t have solid data to go off.
Good marketing reports give you the whole picture. You can view the success rates of specific campaigns, social media platforms, site reach, on a measurable scale.
It’ll show you whether or not you’re achieving your goals. If you are, you know which strategies to invest in and carry on within the future. If you’re not, you’ll have a better idea of how to improve, and what to change.
Tracking specific metrics and goals on a daily, weekly, or monthly basis can save you from wasting valuable time and money in the long run. There’s a lot less trial and error, and a lot more targeted improvement and goals.
All your data is in one place
With marketing analysis tools like Coact, you can record and interpret your data all in one place. Nowadays, marketing covers a whole range of platforms – social media, video and television, print. That’s a lot of different data to unpack.
Not only does having all your data in one place make it easier to interpret, it’s easier to present to other members of your team, as well as clients.
It’s a win-win for everyone.
You can fine-tune your marketing strategy
It’s no good realising what works at the end of a campaign. It’s been and gone. You need to keep on top of your marketing reports for them to be as useful as possible. Regularly check the data. Don’t wait until the last minute. That way, you can edit and fine-tune the marketing strategy as you’re going along, instead of waiting for the next one to use what you’ve learned.
Again, this can save you a whole lot of time and money. Not to mention, help you do a much better job for your clients.
You can prepare for big consumer events
Big events are coming up before the end of the year. Black Friday, Halloween, Christmas. It’s never too early to get your foot on the pedal when it comes to preparing your seasonal marketing campaigns. Some businesses start to brainstorm ideas for their Christmas marketing campaigns in January. If you want to stay ahead of the competition, you need to be prepared too.
A quote from PPC Executive talks about the 6 P’s when it comes to big consumer events like Black Friday: prior planning prevents piss poor performance. The accounts that had a solid plan in place that wasn’t too complicated excelled this Black Friday.’
A good marketing report can help you do just that. You can analyse the data from the previous year and apply what you’ve learned for those big seasonal events.
Coact lets you analyse all of your marketing in one place. It’s fast, it’s fresh and it’s effective. If you’re ready to stay ahead of the curve this coming Autumn and into 2022, book a demo with us today.