The post Coact’s Ultimate Guide to Digital Marketing Reporting appeared first on Coact.

Consumers can be a fickle bunch. When it comes to consumer demand, the grass is always greener. They’re constantly changing their minds, looking for the next best thing, hopping onto the next trend. And as digital marketers, you need to keep up.

No-one’s a mind reader. In an industry as fast-paced as this, you can’t be expected to know exactly when a new trend is going to emerge or fall through. Especially when you’re already working on current trends and campaigns in the meantime.

That’s where data comes in. Those useful little numbers that give you all the facts. There’e no point in winging it when it comes to your marketing strategy. Not when you can use real-time data to optimise your marketing.

More clarity, more insight

To really hit the mark with marketing, you need to know your client’s audience. Who are they trying to reach? Who are they trying to connect with? It lays the foundation for any sort of marketing strategy, from where you post, to what you post, to when you post.

Collecting data from audience engagement is a great way to study their consumer behaviour and preferences. You gain a laser-sharp understanding of your client’s target audience, and insight into behaviour that can help predict future demand.

Scalability

Using data to drive your marketing can also be the push your clients need to boost business growth. Research carried out by Boston Consulting Group (and commissioned by Google ) found that after just 4 to 6 weeks of tests using advanced data-driven technology, advertisers saw increases of up to 50% in online transactions. These resulted in significant growth results, with up to 33% in return on ad spend, alongside up to 44% drop in cost per action.

When you think about the amount of data available to us in today’s digital world, it’s no wonder we have the information to achieve huge growth at our fingertips. Collecting the data is the first step; using it properly to inform your campaigns is the second.

Combine the data with the right people to plan your client’s campaign strategy, and you’ve got the perfect formula. According to BCG, companies using advanced data-driven technologies can produce up to 20% better campaign metrics over time, and that adjustments to the campaign by people can add another 15% to performance.

Specificity and connection

People don’t want generic marketing messages. They want specific, relatable, personal content. One study revealed 74% of customers feel frustrated by seeing irrelevant content from brands. 79% of them won’t consider an offer unless a brand personalises it to their previous interactions.

So how do you accurately personalise your campaigns? You guessed it. Through data.

A study from Forbes reveals that, for 66% of marketing leaders, data led to an increase in customer acquisition. The data gives you a thorough understand of the audience you’re targeting, and what they engage with. This makes them much more likely to connect with your client’s brand. Meaning better customer loyalty, more customers and increased customer sanctification.

With Coact, you can collect and record all your data in one place, across a range of different platforms. We want your reporting to be as simple and effective as possible, so you have the best chance to optimise your data, drive your campaigns, and satisfy your clients.

To find out more about working with Coact, give us a call today.

The post Why marketing campaigns need to be data driven appeared first on Coact.

As we approach the end of another year, we wanted to talk about what the future of digital marketing might look like. What are the predicted trends for 2022?

Keeping it personal

Marketing has always been a people industry. Consumers don’t want to be talked at, they want to engage in a conversation. A great way to do that is by keeping your marketing personal.

There’s a lot of white noise out there. People are constantly bombarded with advertising. It’s become very easy for them to block it out. That’s where personalised marketing comes in. For years, psychologists have taught us that people love to hear their name and see it in print. And today’s technology has let digital marketers take that to the next level.

Personal marketing creates a stronger connection between you and your audience. You’re telling them why you matter to them specifically. This will make them much more likely to engage with you and your product. In fact, according to a survey by Epsilon, 80% of consumers said they’d be more likely to do business with a brand that gives them a personalised experience.

Social media commerce

Research by Statista shows that social commerce is on the rise for 2022 and not slowing down any time soon. Consumers want instant access, flexibility and versatility. Social media commerce gives you all of that.

Many marketing teams have found their most significant opportunity to build brand awareness was through social media, including platforms like Instagram, Facebook and YouTube.

Social media commerce has also caused a rise in influencer marketing. People see brands on people they like which raises consumer interest. It continues to play on the connection aspect of marketing. People see influencers they know and love trusting a brand, which makes them more likely to trust it too.

Marketers who want to continue as a big player in the digital marketing game need to pay more attention to social media commerce.

The rise of video marketing

When it comes to video marketing, you just can’t afford to let it slide. The stats speak for themselves.

• 93% of marketers who use video say that it’s an important part of their marketing strategy.
• By 2022, video will account for 82% of all online traffic.
• Videos are 53x more likely to generate first-page SERP rankings than other SEO tactics.
• 84% of consumers have been convinced to purchase a product after watching a video.

If you want to place in the race, let alone stay ahead, you need to think about video marketing in your campaigns. And you don’t have to be a top film producer. Livestreams, Instagram Reels, TikToks, pre-recorded Q&As. Simple videos give your audience a snippet of your brand in action and can really add to that notion of authenticity and trust.

Keeping up with Coact

At Coact, we’re here to help our clients stay ahead of the curve.

That’s why we’re always updating and integrating with new apps and platforms to keep up with changing and evolving trends. If you’re ready to get started, give us a call today.

The post Digital marketing: predicted trends for 2022 appeared first on Coact.

But what if your client has decided to rebrand? A rebrand can make or break a business, especially if the original brand is already well established. Look at Facebook, for example. Rebranding the entire company, including the name change to Meta, would have taken a lot of carefully thought out planning.

If you want the strategy you’ve created to be effective, marketing reports are the best place to start and finish.

Let’s take a look at how you can use marketing reports to market your client’s rebrand.

What’s getting engagement…

…with the current branding?

A brand might be changing, but that doesn’t always mean a complete overhaul. Especially if the product or service being offered is staying the same.

Reports on the current branding will tell you what’s getting engagement already. What do customers like? What do they respond to? Which social media or marketing platforms are they engaging with the most? What kind of content is getting the most positive response?

You’ll be able to use your reports to gather this kind of data for your clients. They can then apply what you find to their rebranding.

A rebrand can be tricky to get right, and you don’t want to put your audience off entirely. Planning based on what’s already working is key. Your reports will inform your clients’ next steps.

What’s getting engagement…

…with the rebrand teasers?

A common strategy is to release teasers before the big rebrand launch. It’s a great way of putting feelers out there and seeing how an audience might respond when the launch does happen.

Your reports will tell you if the audience is engaged with the content your client is putting out. They can then use what you find from your reports to inform their decisions about the big launch later down the line.

Having the full picture

Marketing for a rebrand takes a lot of planning, and a lot of information. You’re collecting data from various platforms, different social media sites, email campaigns, website reach. If you don’t keep on top of that information, it can look like chaos very quickly.

A good marketing reporting software will let you keep all of the data in one place. Compare and contrast from across different platforms without risk of missing or losing information along the way. You save time, minimise risk and get a clear picture to make sure your client’s rebrand goes as well as possible.

Using Coact for your marketing reports

With Coact, that’s exactly what you get. And just as brands need a refresh from time to time, we regularly evaluate and update our integrations so we’re staying ahead of the game too.

To find out more about working with us, get in touch today.

The post Using reports to market a rebrand appeared first on Coact.

Good marketing doesn’t happen without good reports; these matter when it comes to optimising your marketing strategies.

It shows you what’s working and what isn’t

You’ll never have a proper idea of what’s working and what isn’t if you don’t have solid data to go off. 

Good marketing reports give you the whole picture. You can view the success rates of specific campaigns, social media platforms, site reach, on a measurable scale. 

It’ll show you whether or not you’re achieving your goals. If you are, you know which strategies to invest in and carry on within the future. If you’re not, you’ll have a better idea of how to improve, and what to change.

Tracking specific metrics and goals on a daily, weekly, or monthly basis can save you from wasting valuable time and money in the long run. There’s a lot less trial and error, and a lot more targeted improvement and goals.

All your data is in one place

With marketing analysis tools like Coact, you can record and interpret your data all in one place. Nowadays, marketing covers a whole range of platforms – social media, video and television, print. That’s a lot of different data to unpack.

Not only does having all your data in one place make it easier to interpret, it’s easier to present to other members of your team, as well as clients.

It’s a win-win for everyone.

You can fine-tune your marketing strategy

It’s no good realising what works at the end of a campaign. It’s been and gone. You need to keep on top of your marketing reports for them to be as useful as possible. Regularly check the data. Don’t wait until the last minute. That way, you can edit and fine-tune the marketing strategy as you’re going along, instead of waiting for the next one to use what you’ve learned.

Again, this can save you a whole lot of time and money. Not to mention, help you do a much better job for your clients. 

You can prepare for big consumer events

Big events are coming up before the end of the year. Black Friday, Halloween, Christmas. It’s never too early to get your foot on the pedal when it comes to preparing your seasonal marketing campaigns. Some businesses start to brainstorm ideas for their Christmas marketing campaigns in January. If you want to stay ahead of the competition, you need to be prepared too.

A quote from PPC Executive talks about the 6 P’s when it comes to big consumer events like Black Friday: prior planning prevents piss poor performance. The accounts that had a solid plan in place that wasn’t too complicated excelled this Black Friday.’

A good marketing report can help you do just that. You can analyse the data from the previous year and apply what you’ve learned for those big seasonal events. 

Coact lets you analyse all of your marketing in one place. It’s fast, it’s fresh and it’s effective. If you’re ready to stay ahead of the curve this coming Autumn and into 2022, book a demo with us today.

The post Record your records: why good marketing reports matter appeared first on Coact.

You have several processes as part of your workflow in a marketing agency. From proposals to delivery, from scheduling tools to reporting, there’s a whole host of things you need to cover. You want to know you have the right kit for the job.

Let’s take a quick look at some of the most popular options out there. If it’s time to get your time management kicked into touch, here seems like a pretty good place to start.

Proposals

A strong proposal is a key tool in developing the growth of your agency. You want to make sure you’re nailing it everytime. However, these documents can quickly eat up a huge amount of time. If you need to get these out quickly and efficiently, it might be time to invest in a template tool to give you the same professional result in a fraction of the time.

PandaDoc

Easily integrated with a number of CRM systems, PandaDoc is a popular choice amongst agencies for generating customised and on-brand proposals. You can also enable notifications that allow you to see when the recipient has opened and read their proposal and even when they sign the dotted line.

Qwilr

If you’re looking for a sleek finish to your proposals, Qwilr gives you the opportunity to create beautiful web based documents for your clients. If you can edit a document, you can use Qwilr. The simple process allows you to easily embed other media such as videos and other interactive content.

Managing your projects

Once you have won those all important projects, you’ll want to be able to manage their creation and delivery. Rather than having numerous projects floating around, create a one stop shop your whole team can use.

There are a number of useful tools out there to help you manage your day to day diary. ClickUp, Trello and Asana are just a few examples.

When you’re managing several projects at once, these tools give you the ability to keep everything in one easy-to-use place. Add sub tasks, colour coordinate your processes and projects, set due dates and stay on top of your team mate’s workloads. This way, you can efficiently delegate your projects and keep a close eye on the status.

Reporting

With clients eager to know how their marketing efforts are paying off, reporting back is a crucial part of an agency’s workflow. But if done inefficiently, this can take up huge amounts of time that you don’t have. What if we told you there’s a way to reduce time spent on reporting by up to 75%.

That’s where Coact steps in. No more scrabbling your reports together in complicated spreadsheets at the eleventh hour. Integrate the metrics and analytics from across the platforms in one easy-to-view report that clearly displays results for your clients. It couldn’t be more simple.

And there you have it; a few suggestions for improving workflow and preparing for growth. With any software, there can be hiccups and you may even need to shop around before you find the thing that fits your business. After all, we’re all different and what works for one might be a total disaster for another.

If you’d like to change the way you report and would like more information on Coact, my inbox is open and I’d love to hear from you.

The post The best tools for speeding up processes in your marketing agency appeared first on Coact.

When you think of LinkedIn, you might not necessarily think of marketing metrics straight away. But in amongst the connections, the recruitment and the industry insights, you can learn a lot about how your marketing and content is performing on the platform. 

You’ll have different permissions depending on whether you’re analysing a personal or company profile (and whether you’re a premium member). In this article, I’m going to focus on a company page. 

To turn these metrics into action, it’s important to understand them. Let’s have a closer look. 

Engagement 

If you’re pouring your time and energy into creating content, you want to be sure you’re making content that actually speaks to people. Tracking your engagement is a great way to monitor this. There’s no point putting in the work if you’re not hitting the nail on the head. 

Impressions

You can find various pieces of organic data that will give you an idea of how your post is performing. For example, impressions are an easy, numerical figure you gather which will give you an indication of what content is working and what needs changing in future. 

Engagement rate

If you want to get technical about it from a reporting perspective, you can actually calculate your engagement rate by dividing the number of interactions by the number of impressions (x 100 to create a percentage). For example, if a post got six comments and 1,050 impressions, your engagement rate will be 0.57%. 

This gives you data to work off, giving your future campaigns a jumping off point. You can start to plan your next moves based on changing that metric. 

The LinkedIn algorithm is constantly changing. Different things will make successful posts. It’s the job of marketers to keep an eye on the factors that will boost posts to be seen organically on feeds. 

And remember, if you engage with other profiles, LinkedIn is going to start thinking you’re a profile worth engaging with and is likely to bump you up the feed. Fundamentally, you get out of LinkedIn what you put in (much like real life networking). 

Visitors and followers 

When it comes to visitors to your page, there are several pieces of data you can retrieve, including:

Page views

If you’ve been running a specific campaign, you may want to pull together information from a specific date range. (A useful thing to note is this can be applied to a career page if you have one set up so you can see how well your job ads are being received.)

Follower/visitor numbers 

Remember, when it comes to these figures, sometimes it’s actually about quality over quantity. If your goal is to increase your numbers, that’s fine. But you’ll likely find more long term results if you increase your community with qualified leads who you actually want to engage with your products or service. 

It’s all well and good to say your numbers have increased by 10% but if that 10% are actually just employees of your company, it’s not going to do much for your long term objectives. 

Unique views

To gain a more accurate picture of the visitors your page is getting, take a look at the unique views. This will discount multiple views from one user. Even if the user has come to your page, clicked away and come back, it will count as one view. 

Demographics

These demographics allow you to see who you’re attracted to your page. If it’s not the audience you’d like, it’s time to look at your content and research what your target audience actually wants to see from you. Check for any inconsistencies in your content and your profile information. If something’s not adding up, ask yourself why you’re not reaching the right people. 

If you want to get more specific, you can see whether you’re attracting the people within business you’re hoping to attract. If you’re hoping to generate leads by engaging with key decision makers, investigate the positions of your visitors and followers. 

If you’d like to watch your LinkedIn page go from strength to strength, you can use Coact to make your reporting that much easier. If you’d like to talk about Coact and metrics you can include, please contact me and I’ll be happy to help. 

The post Your guide to organic LinkedIn data appeared first on Coact.

Client reporting often sends a shiver down the spine of marketers. It’s not hard to figure out why. If you’re using the wrong tools, it’s easy to feel disorganised and overwhelmed with it all. 

When it comes to running an agency, client reporting is vital to the growth of your business. It keeps your clients informed and nurtures the relationship you have with them. How can we fix these common bugbears?

Client reporting takes up a lot of time

Clients like detailed and regular reports. And why wouldn’t they? The purpose of reporting is to let your client know how campaigns are performing and importantly, their return on investment. 

72% of companies attribute their success to keeping tabs on their marketing ROI. You can clearly see why reporting is of such high importance to your clients. But the problem with providing all this detail? It’s time consuming. You spend endless hours putting your client reports together and it’s hard work! 

Game changer alert. What if I told you agencies that use Coact spend 75% less time on their client reporting? 

You’re trying your best to multi-task

Life as a marketer is busy. You’re managing lots of different campaigns and juggling different responsibilities on a daily basis. 54% of marketing leaders said their biggest cause of delays in creative production is due to taking on a higher volume of projects than their team can handle. 

Each client has different needs and expectations when it comes to reporting. If you’re already busy, it can be overwhelming trying to create tailored reports for every client. Personalisation really is key when it comes to great client reporting. Luckily, Coact gives you the functionality to customise your templates and create tailored reports in a few clicks of a mouse. 

You have to make it look good

When you’re putting together client reports, you’ve got lots of data to gather from different sources. This can get difficult to stay on top of and can be problematic if you’d like to present your information professionally. Messy spreadsheets just won’t cut it anymore. 

We live in a world where visuals are of high importance. If a scientific claim is presented in pure words or numbers, 68% of people will believe that the information is accurate and truthful. 

But if you put a simple graph with the claim, the number rises to 97%. It’s pretty important that your reports look the part. Imagine how difficult it would be to digest information from a spreadsheet containing a wall of numbers on 20 different tabs. It’s just not going to be scalable. 

With Coact, you can include charts, tables, images, video, text boxes, and more in your reports. The easy-to-use platform enables you to get your client reports looking great. Not only that, you’ll have the ability to include and combine data from multiple platforms. No more mind-numbing spreadsheets. 

There you have it. Client reporting doesn’t have to be painful. Let Coact take the hassle out of your reporting. Book a demo today. 

The post Common client reporting bugbears appeared first on Coact.

Creating client reports enables you to be transparent about what’s working and not working for your client’s campaign. Regular and consistent reporting establishes accountability and allows you to manage your client’s expectations. 

Key Performance Indicators (KPIs)

KPIs are the bread and butter of measuring the success of your clients’ campaigns. They’re the objectives they’ll measure their progress against. By using KPIs they’re able to get a clear picture of how effectively their campaigns are working. 

Importantly, the goals and marketing objectives should align with the overall goals of the business your client is running. 95% of leading marketers agree that “to truly matter, marketing analytics KPIs must be tied to broader business goals.”

Conversion rate, customer acquisition numbers and cost, sales growth, and social shares are all examples of KPIs you should be considering when putting together your client reports. 

Metrics

Closely connected to KPIs, metrics are trackable pieces of data that help your clients see how well a campaign is performing. In simple terms, metrics are the results of your campaign. It’s important that the metrics you use are tied in with the KPIs for the campaign or else they won’t make a lot of sense! 

89% of top marketers use strategic metrics, like gross revenue, market share, or customer lifetime value (CLV) to measure the effectiveness of their campaigns. By including metrics in your client reports, it allows you to see the bigger picture enabling you and your client to think more strategically. 

Return on investment (ROI)

Your clients are going to want to know how their investment in working with you is benefiting them. Including ROI in your client reports gives you the opportunity to show how your clients investments can result in big wins, growth, and potentially any savings that can be made.

Marketing departments that calculate, measure, and report on ROI are 1.6 times more likely to be awarded the budgets they want and need. If you’re including ROI on your client reports, your clients will be more open to working with you if you need them to invest more money in a certain element of your campaign. 

Where there’s room for improvement

Every campaign will have elements that perform better than others. By being open about when your efforts didn’t quite work out as well as you’d hoped, you can provide context to the client. This gives you the opportunity to work on finding solutions and prevent the same mistakes from happening again. It’s important to include this information in your client’s reports. 

Any client worth their salt will understand that there has to be some trial and error when engaging in a marketing campaign. By being open and transparent, you’ll gain respect, trust, and loyalty. 

Summary of events

Sometimes it can be a case of out of sight, out of mind. You meet with your client monthly and in between times they don’t think much about what you’ve been doing for them. That’s why it’s important you include a summary of events in your client reports. That way, the client can see exactly how much hard work and graft you’re putting into making their marketing campaigns a success. 

Are you spending too much time on client reporting? 

There’s no denying that client reporting is one of the most important tasks a marketer can undertake. But, are you spending too much time on reporting and not enough time on getting the work done to make sure your campaigns are running smoothly? 

Marketers that use Coact to create their client reports say they save 75% less time on reporting than before. That’s a lot of time! Talk to us today to discuss your reporting goals and how Coact can help you achieve them.

The post The five most important things to focus on for your marketing reports appeared first on Coact.

What does this mean for digital marketing agencies? Firstly, it’s likely your teams will be tasked with more campaigns that highlight your client’s sustainability efforts. Secondly, it requires agencies to rethink how they themselves operate and the impact that might have on the environment. 

Why is sustainable marketing important? 

If your clients fail to adopt sustainable marketing it’s clear that they risk losing their customers. 47% of consumers walk away from brands that fail to take a stand on sustainability, with 17% never returning. 

People have been putting more effort into becoming more eco-friendly and protective of the environment; they expect the businesses they buy from to do the same. 

It allows your clients to be transparent

Transparency is important for businesses that want to build trust and a good reputation. When you openly share information about how a business operates, consumers will thank you for it. Over 90% of consumers say transparency by a brand is important to their purchase decisions. 

Businesses that are transparent tend to see more loyalty from their customers. And it’s not just about letting customers know where and how products are made. If you’re marketing a business that provides a service, transparency also includes letting customers know how their data is handled. 

Listen to your audience

A large part of the role of a digital marketer is to listen to what the audience is saying. A lot of the decisions you make are based on the thoughts and opinions of the audience you’re targeting. Whether that’s done through social listening, research, or feedback; your client expects you to know exactly what the audience wants. 

There’s been a 71% rise in online searches for sustainable goods globally over the past five years. It’s clear what consumers want and as digital marketers it’s important to feed this information back to your clients. Marketing that’s informed by data and focused on the future is successful marketing. 

Lead by example

By its very nature digital marketing is more sustainable than traditional marketing. Campaigns are created online as opposed to paper. Flyers and direct mail are replaced by email. You get the idea. 

What more can your digital marketing agency do to reduce your impact on the environment? Consider choosing green hosting for your website, transferring large files instead of attaching them to emails, and using refurbished equipment and furniture in your office. 

Optimise your client reporting 

When client reporting is done the old way, it can involve sending data heavy emails around your team, using multiple platforms, and printing out spreadsheets to work from. Not just that, but you end up spending too much time working on your reports. This results in increased energy usage, that’s electrical energy and your own! 

Say hello to a new way of client reporting. Spend 75% less time on client reporting with reports that are easy to create and share. With Coact you can do all your client reporting efficiently on one platform. Book a demo today. 

The post Why sustainability matters in digital marketing appeared first on Coact.